Meet the Executive Team


Rob Knight

Rob Knight, President/Owner of I.B.C. is a Senior Executive with over 38 years’ experience in the Consumer Package Goods Industry.  Rob has a diverse set of experiences that include P&L management, strategic selling, sales operations and go to market strategy spanning across direct store delivery and warehouse systems on both the supplier and retailer side of the business.
Rob has full responsibility for every component that touches an independent business. Prior to this role, Rob served as the Vice President/Co-Owner managing all business elements for Independent Buyers' Co-op.
Rob comes with an MBA that has allowed him to establish a strong leadership and management foundation. He believes that academic accomplishments compliment years of real experiences that are powerful tools in running a thriving organization. 
Rob has worked for some of the greatest leaders in the business including Jim Turner-CEO Dr Pepper/7up Snapple Group Prior to Larry Young, and Lee Highsmith-Founder of I.B.C. Observing these leaders, as well as many others, has offered unparalleled knowledge.


Senior Vice President of Business Development

Bill Pitocco

Bill Pitocco, Senior Vice President of Business development at I.B.C. is an industry veteran with over 35 years’ experience in convenience retailing, oil and gas and consumer packaged goods!  Bill is an entrepreneurial, driven strategist and tactical executor with highly effective interpersonal skills who successfully uses an empowering, participatory, management style that breeds accountability, teamwork, continuous improvement, and results. He comes to IBC with a proven track record in top and bottom-line growth.


Bill has personal experience with big brands having spent his developmental years with Texaco, Shell, Coors and the Dr Pepper Snapple company.  He has strong operational skills having lead chain store efforts across the United States with Texaco and Buc-ees where he refined his entrepreneurial spirit and skills under the guidance of Don Wasek.  Bill put these skills to work as CEO of the largest cooperative in South Texas, GHRA, developing a strategic structure and delivering phenomenal growth in sales and membership.  


Executive Assistant to the President/Owner

Yolanda Cuellar

As a native born Texan, Yolanda Cuellar, is supported by a Bachelor's Degree in Economics, with emphasis in Finance and Real Estate, from Texas A&M University. She seeks to support I.B.C.'s business objectives by facilitating cross-departmental communication and organization. She balances muiltiple priorites  while providing executive support and serving as the primary contact  to the President/CEO. 

Yolanda started at I.B.C. as a Customer Service Manager. Her exemplary performance at this position earned her advanced positions throughout various departments of the company. After 5 years of being a dedicated team member, Yolanda was advanced to an executive level position and given the title of Executive Assistant to the President/Owner. Yolanda also comes with an MBA from Texas Wesleyan University.

In addition to her executive duties, she oversees the Marketing and Advertising department,coordinates company events, website manager, and serves as liason to the company's vendor partners. 

Senior Vice President of Sales

Lance Moss

Beverage industry expert Lance Moss fills the quarterback position of the I.B.C. sales team. His ambition to help the company grow motivates the sales team to achieve results and meet members' expectations.


He started off as a route salesman, sales account manager , and area sales manager at Keurig Dr Pepper. He transitioned to become the Sales Director for small and large store formats for South Texas. Shortly after, Keurig Dr Pepper promoted him to Distribution Manager. At I.B.C., he worked his way up from Convenience Store Specialist to Regional Director, Vice President of Sales, and ultimately Senior Vice President of Sales. With a robust background in sales, Lance and his team are always poised and ready to run the play. 


National Category Buyer 

Brent Runion

Brent Runion, point-guard of I.B.C.'s growth categories, focuses on expanding brand portfolios that guarantee members the highest quality results through strategic variety.  He leads development of promotional planning and product offerings to achieve analytic driven results. He also manages distributor relationships and helps align their goals with those of our members'. 

Director of Operations & Accounting

Dan Kennedy

Dan performs the accounting functions for the company along with human resources, operations, medical, dental, vision benefits, 401K Plan, corporate insurance, sales car fleet, and oversees the corporate office facility.


He received his B.A. Degree from Indiana University and his MBA degree from Missouri State University.  Dan has been with the company since 2007.  Prior to being with I.B.C., Dan was a TV news anchor, reporter and producer for 11 years with NBC and ABC affiliates. Then, he turned his attention and career to business.  He took a position as VP of Sales for a Dallas Company for 16 years, followed by a COO career position for an Arlington corporation, started his own Computer and Network Service company for 7 years, then joined I.B.C. which Dan says is the best corporation he’s ever worked for in his career.

Director of Information Technology

Jacob Irving

Jacob Irving is a technology enthusiast that brings data management and system design expertise to the I.B.C. team.

A DFW local, Jacob graduated from University of North Texas located in Denton. Entering the workforce immediately, he spent years developing his skills under the mentorship of experienced information technology professionals. He continued his career participating and leading several successful system designs and launches. Jacob brings to the team the technical background necessary to propel I.B.C. into the cloud computing age.

I.B.C. has invested in a sophisticated data processing system and a diverse team of career IT professionals to support it. Millions of datapoints, including real time sales, must be gathered and maintained to support the company’s strategic decision making. Jacob and the team work directly from I.B.C.’s corporate office in Arlington where they manage all of the company’s hardware and software. As I.B.C. continues to expand its services to members and vendors, this growing team is ready and capable to meet the demands.