Meet the President/Owner

​​​​​​​Rob Knight



Rob Knight, President/Owner of I.B.C., is a Senior Executive with over 34 years experience in the Consumer Package Goods industry.


Rob has a diverse set of experiences that include P&L management, strategic selling, sales operations and go to market strategy spanning across direct store delivery and warehouse systems on both the supplier and retailer side of the business.


Rob has full responsibility for every component that touches an independent business. Prior to this role, Rob served as the Vice President/Co-Owner managing all business elements for Independent Buyers' Co-op.


Rob comes with an MBA that has allowed him to establish a strong leadership and management foundation. He believes that academic accomplishments are a powerful tool in running a thriving organization. 


Prior to Independent Buyers' Co-op, Rob spent over 23 years in various sales-management positions:

- The Coca Cola Company— Vice President, Fuze/NOS Brand Manager

- Rockstar Energy Drink — Senior Vice President Managing Coca Cola Southwest Business Unit

- Dr Pepper/7up Vice President Small Format (C Stores, Drug Stores and Dollar Stores)

- Dr Pepper/7up Director of Regional Accounts (C Stores, Drug Stores and Dollar Stores)

- Dr Pepper/7up Business Development Manager (C Stores, Drug Stores and Grocery)

- Dr Pepper/7up Youth Market Manager (Schools, Recreation Centers, Golf Courses, Youth Parks)

- Dr Pepper/7up Cold Drink Account Manager

- Dr Pepper/7up Bulk Account Manager

- Dr Pepper/7up Route Salesman Small Stores

- Pepsi Cola Route Salesman Small Stores


Rob has worked for some of the greatest leaders in the business including Jim Turner-former CEO Dr Pepper/7up Bottling Company, Jim Turner-CEO Dr Pepper/7up Snapple Group Prior to Larry Young, Russ Wiener-CEO Rockstar Energy Drink, and Lee Highsmith-Founder of I.B.C. Observing these leaders, as well as many others, has offered unparalleled knowledge.


Rob is originally from Texas and currently resides in Corinth, TX with his wife of 30+ years, Jodi. On his time off, Rob enjoys spending time with his family (three kids/wife and four grand children), relaxing in his lake house, going to sporting events, attending concerts, and traveling when time permits.